• Disruptive Digital Marketing

    Disruptive Digital Marketing,Susan Gardner

      When was the last time you went shopping online? Amazon, Google? Well guess what? Real estate is truly no different. When you are selling your home, placing a sign on the front lawn and sticking it on the MLS is pretty basic. If that’s all that’s being done to market your home, you are missing o

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  • Pricing Strategies: Finding the Sweet Spot to Sell Your Home Quickly and Profitably

    Pricing Strategies: Finding the Sweet Spot to Sell Your Home Quickly and Profitably,Susan Gardner

    When it comes to selling your home in Summerville, SC, setting the right price can mean the difference between a quick sale and a property that lingers on the market. In a community prized for its charm and growing demand, understanding the local real estate terrain is crucial. Whether you're upsca

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  • Winning the Bidding War: Navigating Multiple Offers like a Pro in a Competitive Real Estate Market

    Winning the Bidding War: Navigating Multiple Offers like a Pro in a Competitive Real Estate Market,Susan Gardner

    Hey there, home sellers! You've got an exciting opportunity on your hands: multiple buyers are interested in purchasing your property. But wait a sec, don't jump for joy just yet. This situation comes with its own set of challenges. How do you navigate multiple offers and make the best decision for

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  • The Role of Real Estate Agents: Why Hiring a Professional is Essential When Selling

    The Role of Real Estate Agents: Why Hiring a Professional is Essential When Selling,Susan Gardner

    Selling your home is no trivial task. It is a complex transaction fraught with financial, legal, and emotional intricacies. For many, their home is their largest investment, and during the selling process, it is paramount to protect and maximize that investment. This is where the role of a skilled

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  • Effective Marketing Techniques: How to Attract Potential Buyers to Your Property

    Effective Marketing Techniques: How to Attract Potential Buyers to Your Property,Susan Gardner

    Hey there! If you've got a property to sell and you want to see that 'Sold' sign up fast, you're in the right place. Selling property is all about attraction—and I don’t just mean curb appeal. Sure, that’s important, but dialing into effective marketing techniques. That’s where the magic happens. L

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  • The Power of Curb Appeal: Enhancing Your Home's Exterior to Attract Buyers

    The Power of Curb Appeal: Enhancing Your Home's Exterior to Attract Buyers,Susan Gardner

    Introduction You've probably heard the saying, "You never get a second chance to make a first impression." And when it comes to selling your home, that first impression is crucial. That's where curb appeal comes into play. The exterior of your home sets the stage for prospective buyers, enticing th

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  • Navigating the Changing Housing Market: What Sellers Need to Know

     Navigating the Changing Housing Market: What Sellers Need to Know,Susan Gardner

    With the ever-changing real estate landscape, it's natural to wonder about the prospects of the spring housing market. If you're planning to sell your house this season, here's what you should keep in mind as a seller. Price Your House Right for Successful Sales The key to selling in today's market

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  • Home Staging 101: How to Prepare Your Property for a Successful Sale

    Home Staging 101: How to Prepare Your Property for a Successful Sale,Susan Gardner

    Selling your home can be an exciting and transformative experience. As you embark on this journey, there is one important step that can make a world of difference in attracting potential buyers and securing a successful sale - home staging. By showcasing your property in its best light, you can cre

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  • Cheat Sheet of Real Estate Terms

    Cheat Sheet of Real Estate Terms,Susan Gardner

    Whether you are an aspiring realtor or someone about to do a real estate transaction, understanding real estate lingo can make it a lot easier. Here are some important real estate terms with their meanings for an easy cheat sheet.    Mortgage - The most popular term in the real estate industry, it

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  • Closing Costs - What Are They and How Much?

    Closing Costs - What Are They and How Much?,Susan Gardner

    Saving for a down payment is a key step in the homebuying process, but it's not the only piece you need to include in your budget. Another factor that's important to plan for is the closing costs required to obtain a mortgage. What Are Closing Costs? According to Trulia, When you close on a home, a

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  • Two Ways to Get the Most Money from the Sale of Your Home

    Two Ways to Get the Most Money from the Sale of Your Home,Susan Gardner

      Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive the maximum value for your house? Here are two keys to ensure that you get the highest price possible. 1. Price it a LITTLE LOW  This may seem counterintuiti

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  • When Forbearance Plans end, will Foreclosures increase?

    When Forbearance Plans end, will Foreclosures increase?,Susan Gardner

    When Covid caused hardships for homeowners, the government put into place forbearance plans to avoid a surge in foreclosures.  Homeowners were able to stay in their homes without making their monthly mortgage payments.  Today, almost three million households are actively in a forbearance plan.  If t

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  • Staging - Is It Worth the Investment?

    Staging - Is It Worth the Investment?,Susan Gardner

    Staging has become more common in the last five years or so.  What is it?  Does it make that big of a difference when selling?  Is it worth the cost? What is Staging? Home staging is the act of preparing your home for sale.  The goal is to make your home appealing to the highest number of potential

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  • Are Home Prices Headed Toward Bubble Territory?

    Are Home Prices Headed Toward Bubble Territory?,Susan Gardner

    Talk of a housing bubble is beginning to crop up as home prices have appreciated at a rapid pace this year. This is understandable since the appreciation of residential real estate is well above historic annual averages. According to the Federal Housing Finance Agency (FHFA), annual appreciation si

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  • Should You Remodel and Sell or Sell Now?

    Should You Remodel and Sell or Sell Now?,Susan Gardner

    Should I remodel and sell or should I just sell? With the fall season upon us, change is in the air. For many families, children are growing up and moving out of the house, maybe leaving for college or taking a jump into the working world. Parents are finding themselves as empty nesters for the fi

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  • Renovations and their Return on Investment

    Renovations and their Return on Investment,Susan Gardner

    GET THE MOST FOR YOUR MONEY ON YOUR REMODEL OR REPLACEMENTS Making the most of your home improvement investments can be tricky, subjective, and sometimes - expensive.  I've often been asked by potential sellers to price homes higher than market value based on the improvements that owners have made t

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  • 7 Tips for Improving Curb Appeal

    7 Tips for Improving Curb Appeal,Susan Gardner

    Like the cover of a book, the exterior of your home is the first opportunity you have to pique a buyer’s interest. These are a few simple and inexpensive ways to help your home make a better first impression with easy curb appeal upgrades. Get To Grooming A well-groomed yard shows buyers the hom

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  • House Prices - More Affordable Yesterday or Today?

    House Prices - More Affordable Yesterday or Today?,Susan Gardner

    There’s a current narrative that owning a home today is less affordable than it has been in the past. The reason some are making this claim is that house prices have substantially increased over the last several years. Factors for Home Affordability House affordability.  It’s not just the price of

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  • Market Review for Summerville 2019

    Market Review for Summerville 2019,Susan Gardner

    Summerville had a great year for real estate in 2019.  Interest rates remained historically low, prices appreciated over 5%, and homes took less than 30 days to sell.  Summerville sold over 3500 homes this year, keeping on par with the last two years.  Below are the numbers.  Click on the graph to s

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  • The #1 Reason to Sell Your Home this Winter

    The #1 Reason to Sell Your Home this Winter,Susan Gardner

    Many sellers believe spring is the best time to put their homes on the market because buyer demand traditionally increases at that time of year. What they don’t realize is if every homeowner believes the same thing, then that’s when they’ll have the most competition.  Read below why you should sell

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